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Reaching Hard to Reach Audiences

  • Thursday, October 22, 2020
  • 8:30 AM - 9:30 AM
  • Link to this workshop will be sent to registrants
  • 8


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Reaching Hard to Reach Audiences

Thursday, October 22nd, 2020
8:30 AM - 9:30 AM

Free Event


In this coffee-and-conversation style event, we will define what "hard-to-reach" means at our sites, and exchange challenges and success working with hard-to-reach audiences and non-traditional learners in Leadership/Learning & Development programs. Participants will recognize where program design falls short, identify what impact that has and exchange tips and tricks to include 'tough audiences'.

Most designs and materials for Leadership Development and L&D programs cater to an office crowd. PowerPoints, time management tips and building spaghetti towers work great for some positions, but don't speak to many, specifically those in manufacturing, construction and health care settings.

Google estimates that 80% of the global workforce are 'deskless'. How do you reach the leader who rarely sets foot in an office or minimal computer time, let alone checks email. A Production Lead who doesn't learn well in traditional, instructor-led workshops and regresses to junior high behavior in group activities. How well does your program speak to 3rd shift?

Leadership positions come in all shapes and sizes, yet too many instructional designs, delivery and programs costs exclude "deskless" team members and non-traditional learners.

    Facilitator: Amy Johnson

    Amy started her career as a Project Manager of a community health education program in North San Diego County, teaching programs at runaway shelters, nontraditional schools and migrant camps. She went on to pursue her Masters in Counseling at University of New Mexico-Albuquerque where they taught a strong focus was on underserved populations and cultural competency. After a short career in mental health therapy, she now finds herself in a "start up" program at a 95-year old, rural manufacturing company in a county known for poverty and poor health.

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