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Using High Leverage for Lasting Cultural Change

  • Thursday, June 15, 2017
  • 1:30 PM - 4:00 PM
  • Findorff 300 S. Bedford St. Madison, WI 53703


Using High Leverage for Lasting Cultural Change

Thursday June 15, 2017

Location: Findorff

300 S. Bedford St.

Madison, WI 53703

Speaker: Jeff Russell

Session Description: 

Experts suggest that it takes from three to eight years — often longer — to change a company’s culture. Why is culture so slow to change? And is it possible to shift a culture at a more rapid pace? In this session we’ll define the three components of culture and introduce a framework for both understanding and changing a culture for the long term. We’ll identify the key points of “high leverage” that enable us to influence a culture and identify a step-by-step method for working with an organization to create momentum for real sustainable change. This session presents a model to guide learning and development professionals in understanding a culture’s origins and discover a roadmap for using high leverage to change the organization’s cultural future


By the end of this session participants will be able to:

(1) Describe the role of culture within organizations and the three components that make up every culture;

(2) Apply methods for surfacing counterproductive cultural norms that currently undermine valuable organizational outcomes (e.g., quality, productivity, learning, innovation, employee engagement and retention, etc.);

(3) Develop methods for introducing new values, beliefs, and assumptions that move the culture in a new direction.

Presenter Bio:

Jeffrey Russell, co-director of Russell Consulting, Inc., specializes in helping organizations achieve great performance while responding to the challenges of continuous change. With a focus on leadership, strategic thinking, leading change, and performance coaching, Jeff has worked with Fortune 500 firms, public and social sector organizations, and small family businesses. Jeff received his Masters in Industrial Relations from the UW-Madison. It is at UW-Madison where he serves as an adjunct faculty member for the Small Business Development Center, Center for Advanced Studies in Business, and School of Engineering. Jeff is a frequent presenter at local, national, and international conferences. Recent presentations include the Wisconsin, Florida, and Minnesota State HR Conferences; and Madison Area Chapter ATD Learning Summit. Jeff and his life/business partner Linda have co-authored nine books. Recent titles include Leading Change Training, Change Basics, Ultimate Performance Management, Engage Your Workforce (all ATD Press titles), and , Fearless Performance Reviews (McGraw-Hill, 2014).

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