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The Unlikely Partnership: Talent Development & Marketing

  • Tuesday, September 30, 2014
  • 1:30 PM - 4:00 PM
  • UW Extension 5602 Research Park Blvd. Madison, WI 53719


  • Registration option for student members.

Registration is closed

The Unlikely Partnership: Talent Development & Marketing

Date & Location:

Tuesday, September 30th, 2014

UW Extension

5602 Research Park Blvd.

Madison, WI 53719

Registration Networking at 1:30 PM

 Program runs from 2:00 – 4:00 PM




ASTD SCWC Members - $25

Non-Member Guests - $35


Session Description:

What are marketing departments up to these days with the rise of digital and “content marketing”?  What does this have to do with training and talent development?  What is content marketing anyway, and why should you care about it?  What can marketing do for your training and instructional design teams?   What can you do for them?  How can you leverage your marketing department to improve your own operations?


We’ll explore these questions and more in this informative and interactive session that will help talent development professionals think differently about their corporate marketing departments.  Learn how to talk to marketing-- how to leverage marketing’s capabilities and build a collaborative and mutually beneficial relationship.  Talent development is always looking for low and no cost solutions to training and development needs and believe it or not your marketing department can help!  Come learn how to shop in your own back yard for “free” and low cost solutions! 


In 2010 I began a collaboration with our marketing department on a project and realized the treasure trove of information and resources available.  What began as a one-time collaboration has evolved into an ongoing partnership that has strengthened both departments and opened up new opportunities at MMI.  I hope by sharing what I’ve experienced and learned I can help others dream up new possibilities in their own organizations!



About our Presenter:


Amy Lins has been with Money Management International for 12 years holding a variety of positions including Director of Support Services; Director of Quality Assurance;  Director of Instructional Design; and Sr. Director, Training and Development.  Prior to joining MMI, Amy held positions in help desk call center management, training and development, instructional design, and public education.


Amy holds a Bachelor’s of Science in Curriculum and Instruction, a Master’s in Business Administration, Finance Concentration, and has completed a certificate program in Organizational Development through UW-Milwaukee.  Amy achieved Kirkpatrick Bronze Level Evaluation certification in October 2013.

Amy is active in the training and development professional community and is a member of ASTD National and ASTD-South Central Wisconsin, where she serves as a board member, Vice President of Technology.  Amy is also a member of the eLearning Guild.  She has spoken at two national conferences, has presented at InSync BYTE series online seminars and ASTD-SCWC local chapter meetings.


Money Management International is the nation’s largest 501(c)3 non-profit credit counseling agency.  With several call centers and in-person counseling offices across the country, MMI makes extensive use of the virtual classroom as well as conducting in-person classes.




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