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State of the Industry with ATD-MAC

Monday, February 17, 2020 10:56 AM | Jan Szmanda

By: Curt Klinkner

I’m really out of the loop.  That might not seem strange to those of you that know me personally.  The context however in this case is our industry - talent development (TD).  I work for a large multi-national organization with over 12,000 employees in 31 countries, and there are about 35 employees across the global dedicated to TD.  That’s one TD professional for every 343 employees. My gut tells me that’s a bad number, but I don’t really know.  

This is just one reason why I love the annual “State of the Industry” report from ATD.  It keeps me in the loop and has valuable benchmarking data. Turns out that a ratio of 1/343 is on par with the 2018 industry stat of 1/335 for BEST organizations when NOT adjusted for outsourcing (page 21).  But we outsource a ton; vendor management is an increasing section on my resume. The report has that answer too! The ratio for BEST organizations is 1/293 when adjusted for outsourcing. I guess we have some room for improvement.

What about spending per employee?  Learning hours per employee? What content areas are in demand?  Is instructor-led delivery still on its way out? Should I be developing learning that’s accessible on mobile devices?  So many questions, but thankfully - it’s all in the report.

I’d love to sit down with you over a cup of coffee and get your perspective.  Please join me on Thursday, February 20 – 8:30 – 10 am at Cool Beans on Eagan Rd to discuss the above and more.

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