Make Training Stick
Date & Location
5810 Mineral Point Rd., IC-10
Madison, WI 53719
Registration begins at 8:00
Program runs from 8:30-10:30
ASTD SCWC Members - $25.00
Non-Member Guests - $35.00
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true even more today. Urban legends, bogus public health scares, and conspiracy theories circulate effortlessly. Meanwhile, people with important ideas – businesspeople, journalists, and, yes, trainers – struggle to make their ideas “stick.”
A sticky idea is an idea that’s understood, that’s remembered, and that changes someone’s behavior, opinion, values, etc. Every day you’re training, you’re on the front line of stickiness. You have to get your ideas to stick with your audience. But very few of our teams are giddy with anticipation to learn more about policies, regulations and other mandatory training topics.
Drawing from the book “Made to Stick” by brothers Chip and Dan Heath, we’ll discover that sticky messages draw their power from the same six traits. We’ll dissect the anatomy of ideas that stick and we’ll explore ways to make our messages stick with our audiences longer. Together we’ll investigate the “Velcro Theory of Memory” and creating “curiosity gaps.” Get ready to roll up your sleeves and get sticky together!
Marlo Foltz is Director of Blended Learning, Center for Professional Development (CPD), for the Credit Union National Association and Affiliates, Inc. For the past 11 years, Marlo has designed, developed and conducted training programs for credit union employees, executives and volunteers. She is responsible for designing, developing, and implementing educational programs for all of CUNA’s certification programs including CU Advance, Staff Training and Recognition (STAR) Program, Management Training Enrichment (MERIT) Program, and the Certified Executive Program. In addition, Marlo is responsible for working with the CPD Staff to incorporate new technologies to the learning programs and help create an environment that is conducive to learning within the virtual classroom.
Foltz brings over 20 years experience developing, deliverying, and marketing educational and training programs in not-for-profit settings. She has extensive experience working with volunteer boards and instructing trainers.
Angela Prestil is Director of Sales Culture Development for Creating Member Loyalty™ at the Credit Union National Association. Her responsibilities include ensuring the successful implementation of the Creating Member Loyalty sales culture development system for over 200 credit unions nationwide, as well as managing the development and design of the Creating Member Loyalty™ system.
Prestil brings over 20 years experience developing and delivering educational programs and products to CUNA. Her expertise lies in marketing, sales, innovation, and train-the-trainer programs and products, as well as in customer relationship development.